The CBEX Process
STEP 1 - Getting ready for U.S. Export
- General Product Category Trends
- Product Value Proposition
- Product Benefits
- Product Brand/Positioning
- Price Points
- Value Equation
- Feedback from the CBEX-Global Network
- Distributors/Brokers Contacted
- Major competitors/products identified
- Feedback on the product quality
- Feedback on product price
- Feedback on packaging
- Remedial action required to address shortfalls, if any
CBEX-Global Assessment of Market Opportunities
- Rough potential given / remedial actions are undertaken
- Recommended channels
- Launch investment level estimates
- Launch timing to significant sales estimates
- Develop and conduct sales training in preparation for launch
Read more about The U.S. Market Challenge
STEP 2 - Launching U.S. Sales
- Initiate sales calls, advertise, web marketing in coordination with other sales activities
- Develop data/market intellligence collection mechanism for sales contacts
- Work with / manage the direct sales force, monitor their activity
- Develop sales call sheets, retrieve sales call data and write monthly sales reports
- Attend/exhibit at trade shows and other relevent industry events
- Identify and implement changes and corrections as needed to refine ans improve implementation
Read more about Market Readiness, Buyer Decisions and Distribution
STEP 3 - Expanding / Managing U.S. Sales
- Manage the sales function and sales force
- Collect sales data
- Create, implement and refine sales incentives and sales promotions
- Monitor industry trends and market dynamics and adjust sales and marketing program as needed
- Refine sales forecast and sales budgets
Ask about our webdesign service, Your website
can be a vital part of your marketing strategy.
Read more about Dedicated Budget and U.S. Marketing Team
If the CBEX Process is for you ...
