China - Sustainable Building Materials
Building Materials
CBEX was engaged by the WWF -World Wildlife Federation’s Chinese office in Beijing to do a deep analysis of opportunities for Chinese WWF/FSC manufacturers in the U.S. Step 1 included research to
determine marketing strategy and development of a value proposition with which to approach U.S. buyers. Step 2 included introduction of 4 Chinese manufacturers and their products to U.S. buyers.
CBEX has since generated a number of business development initiatives in this sector in China.