ABOUT US:

Established in 1990, CBEX is a United States company with offices in the United States, Canada, and South Korea. Our ultimate objective is to help companies sell their products in the United States. In the course of working toward meeting this goal our focus is on diminishing the risk and the costs associated with developing a sales & marketing program for the U.S. and build customized sales networks. We evaluate, implement, and manage U.S. market development programs.

Every project is managed by CBEX’s U.S. sales and marketing professionals, thereby giving the critical inside, “street-level” edge. This approach is designed to support the three basic premises upon which CBEX was founded:

1. U.S. sales and marketing professionals are better qualified to advise companies outside the U.S. on the critical issues related to profitable entry into the United States market.
2. U.S.-based professionals in sales and distribution who already have personal relationships with buyers in distribution are better positioned to identify and to provide the direct link with decision makers in the U.S. market, thereby managing the risk and time to market.
3. Using experienced U.S. professionals ensures the thorough and accurate development and management of U.S. sales & marketing programs.

Companies outside the U.S. who choose to develop the U.S. market on their own without the assistance of U.S. professionals lack the “street level” sensitivity to the regional and sector-specific subtleties and anomalies in distribution and other sales channels. This leads to increased frustration, cost, and time.

CBEX’s client services include:

• Diagnostic evaluation of U.S. market readiness 3Free online form

• A competitive analysis (test marketing, price comparisons, product suitability, niche market evaluation) of products / services

• Screening, facilitation of meetings, and selection of U.S. partners (representatives / distributors, etc.)

• Complete U.S. sales & marketing management (developing and implementing an action plan, developing price lists & brochures, forecasting sales & preparing a U.S. budget)

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CBEX has consistently demonstrated its ability to reduce the cost and the risk to its clients in reaching their goals.

There are no quick fixes
There are no quick fixes for entering the U.S. market. Becoming “market ready” requires careful preparation and a strong U.S. sales & marketing program. Simply selecting a representative or identifying a distributor for the “quick” sale will only frustrate and not improve your chances for long term success.

CBEX finds the match
U.S. buyers need products and services to solve their problems. We bring them suppliers of goods and services who can demonstrate the eagerness and ability to solve those problems.

Consistent Results
CBEX has consistently demonstrated that companies outside the U.S. which had previously spent considerable time and money in their unsuccessful attempts to enter the U.S. market reach their goals after partnering with CBEX.