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SUCCESS STORY: Commercial casework

This fabricator of commercial & retail architectural casework had tried unsuccessfully to promote its products and services through direct contact with retail chains and commercial end-users (casinos, resorts, hotels). They did not understand that the path into the market was through commercial design firms and specialty contractors. Once they saw this through CBEX’s network they began to understand the intricacies of pricing a project to accommodate the end-users project budget. Although the quality of their work was superior until they understood distribution and pricing strategies they had no success.
 
 

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