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SUCCESS STORY:
COOKIES
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This manufacturer made a very standard line of
commodity cookies that would have been hard-pressed to be
competitive in that category in the U.S. Their low cost of
operation compared to U.S. producers, however, suggested that
niche opportunities were possible. CBEX’s strategy was to find
such niche markets and seek partnerships with U.S.
manufacturers who could not make and package certain cookies
economically. This manufacturer is now in significant
distribution for commodity products in the U.S convenience
store segment. |
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Names and References
available upon request.
Success is one click away,
contact us now. |
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