|
|
|
SUCCESS STORY:
PLASTIC SECURITY CASES
|
|
This manufacturer of plastic security cases for
cd’s and DVD’s sold in retail settings has a strong position
in the European mass retail market. Their initial challenge
was to see if this low cost item could be profitably shipped
from Europe and establish a competitive position in the U.S.
market which is dominated by one U.S. producer. Despite the
superior quality and performance of their product it had to be
determined that it had a position in this rapidly growing and
competitive market. Through its network in mass retail
distribution CBEX was able to discover a place in the upscale
retail market for this product and subsequently present the
product to upscale retail chains both directly and through
distribution. The company has now broken into the U.S. market
and expects future growth. Developing pricing and promotional
strategies was critical to the overall market entry strategy.
CBEX has helped the client develop and refine this strategy. |
| |
| |
Names and References
available upon request.
Success is one click away,
contact us now. |
|
|
|
|
