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SUCCESS STORY:
SCHOOL AGENDAS
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This manufacturer had established a dominant
market position outside the U.S. for curriculum-based school
agendas. This product had no real exposure or category
position in the U.S. The challenge was to validate its
acceptability in the U.S. public school setting where standard
agendas (calendars) were the product of choice. CBEX did a
survey of regional school markets around the U.S. and
discussed the possibility of acceptance of these agendas by
school curriculum specialists. The opportunity was validated.
CBEX then found a U.S. public school curriculum specialist who
was hired as a consultant to develop the client’s U.S.
product. A sales force of independent representatives was then
hired and this company now has a major presence in the U.S.
public school market. |
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Names and References
available upon request.
Success is one click away,
contact us now. |
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