MARKET RESEARCH

Market research that includes a direct personal link to key buyers and decision makers in CBEX's network is at the core of our customer’s market development success. Since 1990, CBEX Global has provided companies with precise market research with the outcome of producing in-depth marketing plans ensuring a controlled penetration of the US market. CBEX provides custom marketing research services to any company in need of diligently expanding its products or services on the US market with the least risk and most often at a lower cost of doing it themselves.

Seeking higher sales figures?
Have you tried to market or sell your products without an precise market study and a complete understanding of your market dynamics, skipping ahead to the sale, only to find yourself with very moderate sales figures? Have you invested an important part of your marketing budget in trade shows, foreign customer visits, brochures, mailings, with less than satisfying results? This is more common than you might think. In fact, over 95% of all small to medium sized companies try to sell their products on new markets without any market research or preparation whatsoever. They spend a considerable amount of money with no assurance on the return on their investment. It is no wonder that so many businesses are frustrated when trying to understand what went wrong.

What can market research do for you:
A good sales & marketing program does not leave you guessing. Good business people are not comfortable with the usual trial and error tactics when marketing their products or services. Marketing research is a science rendering predictable results and CBEX market research is all about results.  Only with accurate market data  can companies make informed decisions and assumptions.  To give you an idea of some basic elements covered by our market research, here are a few starting points:

• Position analysis. Where do you stand in the U.S. marketplace?
• Identification of your niche market and key differentiator. What makes you unique? Why should someone buy your products VS the competition’s?
• Sales potential evaluation. How much of the market is really available to you, and what will be your estimated share?
• Identification of risk factors.
• Actual market demand. What are the major purchase decision factors of your potential customers?
• Identification of key people in your industry (distributors, resellers, advisory committees, media outlets, etc.)  CBEX's professional staff is in constant contact with key decision makers and buyers in diverse major industries and would be glad to get you acquainted with them.
• Precisely determine and illustrate top marketing approaches with the greatest return on your investment.
• Test market your product or services before investing the bulk of your marketing budget.

If you believe in the value of well-coordinated market research it is important to understand critical market issues affecting your potential success. Would you rather extend your budget, risk and time to market to 2-3 years finding things out as you go, or invest in a serious approach that will be at a lower cost and decrease your time to market considerably? The decision is obvious.

Partnering with CBEX Global:
We understand that researching consulting services like CBEX is not an easy thing to do.  We would like to help you. You must feel comfortable that the firm you are hiring is the right one for you and that they will help you achieve the level of success you anticipate. It’s a question of managing your risk and expectations. To do so we recommend you get in touch with us and discuss the major issues currently facing you.  If such discussions prove to be productive, we suggest a follow up on-site analysis.

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