CBEX SEMINARS:

CBEX-Global’s seminars are designed to give attendees first-hand, direct contact with the U.S. market. The intention is to provide precise information on the U.S. market and a direct personal contact with professionals in sales and distribution in your product category. Our professional staff and other invited U.S. experts in our network will be presenters.

CBEX Global offers 2 seminar programs. Both programs include an evaluation of your company, your products / services, and an assessment of your U.S. market readiness. Seminar program #2 is our one-on-one personalized program which takes your company through he beginning stages of our full approach and includes meetings with distributors who have reviewed your product and have shown an interest in meeting you.  The outcome of your attendance for both seminars 1 & 2 will be: 

• A preliminary evaluation of your products and your readiness for the U.S. market (you will be required to bring samples / literature / specifications to the meetings) by CBEX-Global’s  professionals.
• A thorough understanding of the risks, rewards, and obstacles in the U.S.
• A clear understanding of how distribution works (the channels of distribution) for your products and how you must proceed if you are to be successful in the U.S.
• Personal meetings with distributors who have reviewed your products and want to meet with you. (Seminar 2 only)

LOCATIONS AND DATES

* Attendees will be selected based on earliest date of application. Only 5 companies selected per event.  Maximum 3 attendees per company.

AGENDA

SEMINAR 1 & 2
GENERAL SEMINAR
DAY 0	8:00 PM	Formal welcome and introduction in the evening prior to the seminar
DAY 1	8:00 AM	Breakfast
	9:30 AM	Welcome message and introduction.
	9:40 AM	Overview of current U.S. market trends and requirements in your product category – obstacles and opportunities.
	10:45 AM	Break
	11:00 AM	Doing business in the U.S. – how the U.S. sees new suppliers- How decision makers / buyers evaluate and select new products (including cultural considerations)
	12:00 AM	Lunch break
	1:30 PM	What the channels of distribution (1-2-3 step distribution) expect - pricing, rebates, terms, promotion, sales support, trade shows.
	2:30 PM	Developing market strategies and planning - ie: company diagnostics, product positioning, market segmentation, distributors as strategic partners, action plan and budgeting, plan implementation and management.
	3:30 PM	Question period and sign off.
	4:00 PM	END OF DAY 1
SEMINAR 1 & 2
PERSONAL MEETING
DAY 2	2 hour time slot per company.  Individual scheduling of time slots to be determined.
	Hour 1	Evaluation of your products/services by CBEX professional – steps you must take to be ready”.
	Hour 2	Overview of specific market and consultative approach as to the appropriate changes that must be made.
SEMINAR 2 ONLY
DISTRIBUTOR MEETINGS (includes parts of the CBEX approach)
DAY 3	All day	Distributor meeting preparation and overview your customized CBEX preliminary work.
DAY 4	All day	Travel and meeting with distributors
DAY 5	All day	Travel and meeting with distributors
	Overview of current U.S. trends in your market Evaluation of your products / company by CBEX sales professionals – what you must do to be “market ready” – product suitability, channels of distribution protocol, pricing, rebates, terms, sales support, trade shows Preparation of a professional package to be used for distributor meetings Personal meetings with distributors who buy products like yours Follow-up de-briefing with CBEX professional – the next steps