Italy - Herbal Products

Herbal Products

A 100-year-old leading Italian manufacturer of herbal products set its sights on the U.S. market and engaged CBEX to lead the way. CBEX helped to select the right product mix, redesigned packaging suited to the U.S. consumer, and negotiated regulatory hurdles. CBEX identified and qualified sales and distribution partners in various channels. Products have been launched successfully into over a thousand specialty health and nutrition retail stores across the country.