Which People in Your Company Are Part of the Dedicated U.S. Marketing Team? What is Your Budget for the U.S. Market?
To assess your commitment to the U.S. mission CBEX must determine your understanding and acceptance of the challenge:
- Is top management 100% behind the U.S. project? This is necessary before we can begin our discussion with you.
- Do you have the resources (time, personnel, money) and the determination to adapt to the U.S.? Are you prepared to do a thorough competitive market analysis, design and implement a U.S. sales & marketing campaign, and manage your U.S. program?
- Are you prepared to commit up to a full year to contact and “pitch” distributors and retailers – how dedicated are you to this effort?
- Is your team prepared for the CBEX Process?
Self Evaluation – A Test Of Will
You must demonstrate your commitment to the market from the moment you make the decision to begin your U.S. sales & marketing campaign. 50% of a buyer’s decision will be based on how confident they are in your ability to perform. If they see you causing them a problem they will run fast in the other direction. They will assess how well prepared you are.
- The market will not accept false starts or tentative decisions – get on the plane, send the sample, respond quickly
- What do you think is going to happen? How will it happen? Who will make it happen? What role do you think you play in your eventual success?