Which Members in Your Company Are Part of the Dedicated U.S. Marketing Team? What is Your Budget for the U.S. Market?
To assess your U.S. commitment CBEX must determine your understanding and acceptance of the challenge:
- Is top management 100% behind the U.S. project?
- Do you have the resources (time, personnel, money) and the determination to adapt to the U.S. and prepare a thorough competitive market analysis, design and implement a U.S. sales & marketing campaign, and manage your U.S. program?
- Are you prepared to commit up to a year to contact and “pitch” decision makers?
Self Evaluation
Are you committed to the U.S.market? 50% of a buyer’s decision will be based on their confidence in your commitment.
- The market will not accept false starts or tentative decisions.
- You must be willing to accept that your understanding of the U.S. market may not be entirely correct.
We need your answers before CBEX can provide the Solution.
The Solution - The CBEX Process
Our three-step process, CBEX will prepare your company for the market, help introduce your product to the buyers / decision-makers in the market and help manage your program once it’s in the market.
CBEX provides the balance between two options:
- an exclusive sales force - very expensive to maintain
- commission-only agents – independent and very difficult to control
CBEX becomes your U.S. sales force and in many cases the first U.S. distributor for your products. We make sales calls through our network of sales professionals who have established retail accounts. In addition we have warehousing and delivery capability to anywhere in the U.S.
We have developed an outsourcing service network of specialists in graphic design, advertising, and public relations to help brand and present products. In summary, we combine the best of three worlds – the ability to design your U.S. program, sell your program to buyers, and deliver your products to the U.S. market.
If your commitment, team and budget are in place ...
